07314850221 admission@odlaju.ac.in

Bachelor of Business Administration (Degree with Internship)

Duration
3 Years (6 Semesters)
Mode
ODL + Internship based learning
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Program Overview

The BBA (Degree with Internship) program at AJU is designed to provide students with a strong academic foundation in business and management, along with hands-on industry exposure. Through integrated internships, learners not only build managerial knowledge but also gain practical work experience that prepares them to enter the corporate world with confidence.

Eligibility Criteria

  • Candidates should have passed the senior secondary examination (10+2) from any recognized board.

Age Limit

  • Applicants must be no older than 23 years of age to be eligible for the internship.

Program Highlights

Strong foundation in business, management & leadership skills

Industry internships for real-world learning

Career-focused electives in Finance, Marketing & HR

Exposure to Digital Business, E-commerce & Analytics

Professional and corporate skill development

Practical projects & portfolio development for career readiness

Course Structure

Course Code Course Name Credits
BBA-OD-101 English 4
BBA-OD-102 HRM and Organizational Behaviour 4
BBA-OD-103 Financial Accounting 4
BBA-OD-104 Modern Business Environment 4
BBA-OD-105 Digital Fluency and Financial Modelling 3
BBA-OD-106 Financial Literacy and Planning 2

Course Code Course Name Credits
BBA-OD-201 Business Regulatory Framework 4
BBA-OD-202 Financial Markets and Instruments 4
BBA-OD-203 Business Management 4
BBA-OD-204 Business Economics 3
BBA-OD-205 Communicative English 4
BBA-OD-206 Digital Business Management 2

Course Code Course Name Credits
BBA-OD-301 Managerial Finance 4
BBA-OD-302 Marketing Management 4
BBA-OD-303 Business Ethics and Negotiation Skills 4
BBA-OD-304 Personality Development and Leadership Skills 3
BBA-OD-305 Research Methodology 4
BBA-OD-306 Environmental Science 2

Course Code Course Name Credits
BBA-OD-401 Entrepreneurship 4
BBA-OD-402 Operations Management 4
BBA-OD-403 Advanced Financial Management 4
BBA-OD-404 Behavioral Finance 4
BBA-OD-405 Training & Development 4
BBA-OD-406 Workforce Planning 4
BBA-OD-407 Consumer Behavior 4
BBA-OD-408 Advertising and Sales Promotion 4
BBA-OD-409 Quantitative Techniques for Business 3
BBA-OD-410 Indian Knowledge System 2

Course Code Course Name Credits
BBA-OD-501 Direct Tax 4
BBA-OD-502 Cost and Management Accounting 4
BBA-OD-503 Digital Marketing and E-Commerce 3
BBA-OD-504 Financial Analytics 4
BBA-OD-505 Investment Analysis and Portfolio Management 4
BBA-OD-506 Compensation and Compliance Management 4
BBA-OD-507 Strategic HR 4
BBA-OD-508 Services Marketing 4
BBA-OD-509 Retail Marketing 4
BBA-OD-510 Introduction to Business Analytics 2

Course Code Course Name Credits
BBA-OD-601 Strategic Management 4
BBA-OD-602 Business Tax 4
BBA-OD-603 International Financial Management 3
BBA-OD-604 Financial Technologies 4
BBA-OD-605 HR Analytics 4
BBA-OD-606 International HR 4
BBA-OD-607 International Marketing 4
BBA-OD-608 Brand Management 4
BBA-OD-609 Artificial Intelligence 3
BBA-OD-610 Research Project 4
Fee Structure
BBA Course Year 1 Year 2 Year 3
Registration Fees (Payable at the time of admission) Rs. 500 - -
Exam Fees Rs. 3,000 Rs. 3,000 Rs. 3,000
Internship Fees Rs. 5,000 Rs. 5,000 Rs. 5,000
Course Fees Rs. 15,000 Rs. 15,000 Rs. 15,000
Convocation Fees - - Rs. 1,000
Total Rs. 23,500 Rs. 23,000 Rs. 24,000
Total Program Fees Rs. 70,500

Why Choose Our BBA Program?

UGC Recognized University

Official recognition ensuring your degree's credibility and acceptance worldwide.

NAAC A Accredited University

Quality assured education with NAAC A grade accreditation for excellence.

Flexible Learning

Access lectures and assignments from anywhere at your convenience.

30+ Years Legacy

Part of the trusted JAIN Group with over three decades of educational excellence.

Industry-Aligned Curriculum

Designed to meet real-world requirements and industry standards.

Admission Process


Apply Online 1
Submit Documents 2
Application Review 3
Fee Payment 4
Start
Learning +
Internship
5

Career Opportunities

Business Analyst

Marketing Executive

HR Coordinator

Financial Consultant

Operations Manager

Entrepreneur / Startup Founder

Connect with Our Expert Advisor

Questions about admissions or career outcomes? Our experienced counsellors are here to provide personalized guidance and help you make the best decision for your future.

Enquire Now Contact Us

Frequently Asked Questions (FAQs)

Students gain both academic learning and real-world industry exposure through structured internships.

Yes. AJU is UGC-recognized, and the degree holds equal value nationwide for higher studies and jobs.

Students are placed in reputed companies across finance, marketing, HR, and operations for hands-on industry experience.

Ideal for 12th pass students who want practical exposure, early work experience, and higher employability at graduation.